Die jüngste Erweiterung des Business Innovation Kit hilft Innovatoren und Entrepreneuren, die Reise ihrer Kunden und Anspruchsgruppen zu modellieren. Neun Karten (bislang nur auf Englisch verfügbar) helfen, sieben Kontaktpunkte und die gesamte Customer Journey zu verstehen und neu zu gestalten: Die Sieben Kontaktpunkte:
I. Become aware
II. Inform
III. Acquire / Buy
IV. Start Up
V. Use
VI. Modify
VII. Dispose / Renew
How do customers and / or stakeholders proceed from one to the next? How should the journey look and feel like? Which motives, requirements or fears need to be addressed?
First, select one of the relevant customer or stakeholder groups
and take an imaginary walk through their journey. That means
their overall experience with your company, its products and
services. Alternatively start collecting ideas for each touchpoint.
Then select a stakeholder group and draw its journey line from one
touchpoint idea to the next. Enrich your ideas with photographs
and original quotes from customer feedback or internal staff.
Example Card: Modify