Values-based approaches to modelling new business take notions of the desirable as a staring point for an exploration of new business opportunities and their comparative evaluation. Our book on values-based innovation management provides the theoretical foundations, useful methods and case studies of companies (like Interface, Aravind and IBM) that outperformed their industries based on unique values and normative orientations.
Projects on business model innovation and methodological coaching of numerous new venture teams in the mobility, telecommunication and media industry, and at the Berlin University of Technology. Further information available upon request.