As partner of IZT we are part of the European Horizon 2020 project 5G-Victori, providing ubiquitous super-fast, reliable connectivity and seamless service delivery. The project focussed on large scale trials of next generation of communication networks and services for advanced use cases in Transportation, Energy, Media, and Factories of the Future. We contribute sustainable business models and the values-based innovation approach to generate alternative business models for each vertical use case. Each should be aligned with the SDGs, ist impact should be measurable following the DECD (2018) standard to link SDGs and targets to impact models and indicators. For more information check the project website. There you will also learn what victori stands for: VertIcaldemos over Common large scale field Trials fOrRail, energy and media Industries.