At the ESCP in Berlin, Henning faciliated a mini-project in the master program “Entrepreneurship and Sustainable Innovation”. The purpose of the course is to provide a first-hand experience in modelling new business catering to values of sustainability. Students obtain an overview of sustainability-oriented and values-based business modelling tools, and create their own business models for their Sustainable Entrepreneurship and Innovation Projects (SEIPs). They learn about different revenue models and sustainable business model patterns, and elaborate upon the dynamics between different business model design elements, such as values, value propositions and stakeholder segments. At the end, they critically reflect upon the impact of the tools they used for designing new business.
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