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Strategic Insights

What are the fundamental needs, problems and strategies of customers? By engaging with key experts and stakeholders, including (potential) customers, we analyse user requirements, generate ideas, and evaluate new products and services. Ethnographic research, design thinking methods and co-creation workshops enable us to manage innovation based on the values of those being involved.
Business process flow diagram
  • Ethnography and User Research
Ethnography and interviews are typical research methods that we apply to understand customer needs and requirements, and to identify new opportunities for Value Innovation. The full range of social science research methods applies. Check the bottom of the page for an illustration of one of our preferred research approaches.
  • Interactive Workshop Formats and Gamification

With newly designed and combined approaches, we can address opportunities and challenges that are as unique as your company. Our many years of experience with user-centered design, design thinking, futures studies, and gamification enable us to develop precisely tailored formats that will help you, your employees, and your customers drive innovation time and time again.

  • Usability Engineering, Evaluation and Optimization
In usability engineering, we work with prototyping and interaction design patterns. Evaluation methods include field tests and usability testing using paper prototypes or eye-tracking technology. While formative evaluation feeds the development process, summative assessment monitors outcomes against usability goals.
An illustrated approach for user research involving participatory observation and concept development.
New Customer and Their ideal System

Exemplary References:

UXBerlin helped a global industrial company transform a fragmented IT support experience into a clear, user-centered journey. Research, co-creation and scenario design resulted in actionable improvements and a roadmap toward proactive, AI-enabled support.

International ethnography to understand needs, problems, strategies in mobile infotainment, and to enhance the experience of drivers. The project was conducted for and in collaboration with one of the top three car manufacturers worldwide.

Set up and interim management of a new competence center with more than 20 employees for user-driven innovation. A video shows the range of customer integration methods and capabilities being offered today as inhouse consulting.

Evaluation of the Indonesian Tsunami early warning system displays with eyetracking technologies. Some of our methods and results of this cooperation with German Aerospace and University of Applied Sciences Potsdam are documented in the paper: Interaction design for situation awareness: Eyetracking and heuristics for control centers.

Development and evaluation of interaction design patterns for a complex software application. Professional users and business partners of our client from the airline industry have been successfully intergrated into the process e.g. through customer development interviews.

Related Publications

 

Gamification for Innovators & Entrepreneurs (open access)